| Yeah, yeah, move on... |
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| Written by Sreeram Ramachandran | ||||||
| Monday, 16 April 2007 | ||||||
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It's been three weeks since India got gobsmacked out of the World Cup, and newspaper reports here are still talking about how cricket merchandise sales are down, pub revenues are down, XBOX cricket game DVD sales are down (at Rs.2,500 or so a DVD, when were they up anyway?), tv ratings are down, cricket playing equipment sales are down.
In this deluge of depression, there is only one thing that comes to mind - get over it already.
In times of both, victory and defeat, over-reaction is perhaps the strongest characteristic of Indian cricket, even more so than inconsistency, under-performance, politics and selection goof -ups. Sure, getting knocked out of the World Cup is a big deal, but it is extraordinarily obvious that T.V. ratings for games that go on till 2 in the night Indian Standard Time are bound to go down, that no one is going to want to buy the Indian team jersey for a while.
The point is, in a country like India, all it is going to take for the see-saw of madness to swing the other way is another win or two here and there. In many ways, this downswing is a huge blessing in that it helps bring things into perspective. The market was clearly growing beyond itself, a burst of the bubble was inevitable somewhere down the line, and this unexpected break from the cricket fever will go a long way in helping the market do some much needed consolidation.So, it would be a great help if everyone around here in this country stopped celebrating te 'cry over split milk' week and got a move on.
It is all the more surprising to see all this fuss being raised over the Indian team losing where it should have won - we ought to have been used to it by now.
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